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Terms of Service

Last updated October 20, 2026

These Terms of Service (“Terms”) apply to the Octolift Shopify app (the “App”) and octoliftai.com (the “Website”), provided by Craftshift, Letterhout, 1507 EG Zaandam, Netherlands (“we”, “us”). By installing or using the App you agree to these Terms and to the Shopify Terms of Service.

The service

The App scores how well your Shopify products can be found, understood and recommended by AI assistants, suggests improvements written by a language model, checks shopper questions in Shopify’s AI catalog, ChatGPT and Gemini, and shows sales Shopify attributes to AI channels. We may improve, change or discontinue features at any time; we will give reasonable notice of changes that materially reduce what a paid plan includes.

AI generated content and results

  • Suggestions are drafts written by a language model. You are responsible for reviewing them before you save, and for the content of your store. The App writes to a product only when you press Save or confirm Apply all suggestions.
  • Scores, rankings and assistant answers describe what Shopify’s catalog and third party AI assistants returned at the time of a check. Those services change their results over time and by country. We do not guarantee any ranking, recommendation, traffic or sales.

Your responsibilities

  • You must have the right to the content and data in your store.
  • You must not use the App to publish unlawful or misleading content, or to interfere with Shopify, AI providers or our systems.

Plans and billing

Plans and prices are listed on our pricing page and in Shopify’s plan picker. Paid plans are billed in USD through Shopify’s billing system, monthly or yearly, and appear on your Shopify invoice. You can change or cancel at any time by picking another plan in the App or uninstalling it. Except where required by law, fees are not refundable. The Free plan covers 5 products and 5 questions, with no time limit.

Third party services

The App relies on Shopify, OpenAI, Anthropic, Google and other providers. Their availability is outside our control, and their own terms apply to your use of them.

Intellectual property

The App, the Website and their content belong to Craftshift. Your products and store data remain yours, including any content you apply from a suggestion; you grant us a limited licence to process them only to provide the App.

Disclaimer

The App is provided “as is”. We work hard to make it accurate and reliable, but we do not guarantee that it will be error free or uninterrupted.

Limitation of liability

To the maximum extent permitted by law, Craftshift is not liable for indirect, incidental or consequential damages, or for lost profits, revenue or data. Our total liability for any claim is limited to the amount you paid us in the 12 months before the claim.

Termination

You may stop using the App at any time by uninstalling it. We may suspend or terminate access if you breach these Terms. Data is deleted as described in our Privacy Policy.

Governing law

These Terms are governed by the laws of the Netherlands. Mandatory consumer protection rules of your country still apply where relevant.

Changes

We may update these Terms. The “Last updated” date shows the latest version; continued use after a change means you accept it.

Contact

Questions about these Terms: [email protected].